Tag Archives: website design

Advantages and Disadvantages of Websites For Business


There are several advantages and disadvantages to having a website for your business or limited company. In the modern age, more and more businesses are getting online. As I mentioned in a previous post, there were around 227,225,642 websites online in September 2010. If you don’t take your business onto the World Wide Web, you could miss out on potential customers, sales and profits. According to data collected by the Office for National Statistics – internet sales were up to £473million (a week) in August 2010 (Retail Sales Statistical Bulletin – August 2010). So having a website designed for your small business or limited company is just one important step towards getting a slice of the internet pie.

So what are the Advantages and Disadvantages of Websites?

Advantages of a Business Website

Reaching a Wider Audience

Website-AudienceThe first and perhaps most obvious advantage of a business website is the potential for reaching a wider audience. The internet is used by literally millions of people, all of them are looking for something and some of them might be looking for you!

Building a website for your business will mean you could potentially reach these otherwise unreachable customers. Your business might be local, but you might have the potential to sell your products or services to a wider market, whether it be people in the next town, the nation as a whole or even the international market. Data shows that internet shopping is still on the rise, so taking your business online will potentially allow you to take advantage of the growth and expand your business. Even if you have no intention of using a business website to sell, you still might want to let customers know about your business. People commonly research businesses online before actually visiting the business location. So having a well designed website will help encourage them to come and visit you or be able to find your business in the first place.

Anyone, Anywhere & Anytime

website-anywhereAn advantage of having a website is your business information and details about your products and services can be accessed by anyone, no matter where they are on the planet or what time of day it is. The internet is online 24 hours a day, 7 days a week. So even if your business isn’t open your website will be!

If you have a contact form or another way for people to be able to contact you – even if it is as simple as your e-mail address on your website, then people can potentially get in contact with you, whether you’re in front of a computer or not.

In the modern age, people are using their mobile phones more and more to browse the internet, find out about businesses and even buy products and services (UK Business Going Mobile – M-Commerce). So even if your website is just a short description of your business it might help customers find your location while they are on the move. This is especially important for restaurants, pubs and other eateries, but is also a relevant consideration for most other businesses.

Easy Access To Business Information

Website-informationWith a website, customers can easily access information about your business. They can see what products or services you sell, your prices, your location and much more. Whatever you decide to tell them, they can find it with a few clicks of a mouse.

Keeping It Fresh

Once a website is designed, you can keep it up-to-date to be relevant to your business and encourage more visitors (and potential sales). More and more people are using a blog to promote their business. In fact, research shows that Businesses That Blog Get More Traffic. So using a blog to keep content fresh and attract attention could mean a big difference to your business.

Publicity & Advertising

You may think of the advantages of a website in terms of advertising and publicity for your business. The costs of having a business website are actually quite low. An affordable website design may cost you around £99, then you need a suitable domain name and good quality webhosting and you’re ready to go. The ongoing costs are minimal, but the potential return on investment could be quite significant. Think of your business website in terms of advertising for your business and you’ll be more likely to see the value.

Links From Others & Viral Marketing

online-marketingWith a website and the current use of social media and marketing, it is quite possible for a good idea, clever product or business service to go “viral”. Word spreads like wildfire across the internet and even the smallest business can get worldwide recognition without any effort on their own part. Viral marketing is a boom in recent years. Our recent article (Old Spice Viral Marketing Boosts Sales By 107%) demonstrated how a simple campaign by Old Spice significantly increased their sales. With a website, you too have the potential to do the same!

If your business is good, people will link to it, people will talk about it and they will share their thoughts. Recognition of your business and your brand will grow.

Securing Your Brand Online

Having a website for your business is not just an advantage; it’s an essential way to protect your business brand online. Stake your business claim on the internet or someone else will! There is a risk that if you don’t have a business website and secure a domain name relevant to your business then someone else will do it for you. The act of Cybersquatting is now less prevalent since the introduction new laws to combat it, but there is still a risk of someone innocently taking your preferred domain name. Others with a gripe against your business might use a website or social media accounts to damage your business reputation. Getting there first will allow you to protect and secure your business brand online.

Disadvantages of a Business Website

There are a few disadvantages of having a website for your business. Generally though, they are outweighed by numerous advantages.


The information on your website might be unreliable if not updated on a regular basis. You need to ensure that changes are made when necessary and have a disclaimer with regards to the reliability of the information contained within.

Crashes & Uptime

website-crashA website that crashes is no good to anyone. This is a serious disadvantage for a business. If your website is constantly crashing or unavailable then people will not be able to find information about your business and you could miss out on potential sales. An unreliable connection could also mean a plummet in a websites search engine ranking. This is the reason why You Need Good Webhosting For Your Business.

Difficultly Reaching The Right People

Because of the nature of the internet and the sheer number of businesses already on the World Wide Web, you may find it difficult to reach the right target audience with your website. Competition within your market may be strong and the battle for the illusive No.1 spot on Google maybe a difficult one, against a wealth of other businesses in your sector. This is not always the case and there are ways around it such as using our Competitor Insight service to learn the competitions secrets and targeting “long-tail” keyword. While Search Engine Essentials can help improve your ranking and put your business on the right footing.


We all hate spam. The internet equivalent of junk mail. This is one of the disadvantages of a website which can cause you some grief. With a contact form or your e-mail address published on your website, you’ll soon find your inbox filling up with spam e-mails unless you use FormGuard or a captcha tool.

Bad Publicity


Having a website risks attracting bad publicity. If a customer is unhappy with your service or products, then they may feel the need to vent their frustrations online and reference your website in their review/comments. This could be potentially damaging, hurting both your reputation and your search engine ranking. Of course, not having a website won’t prevent such things happening but it might allow you to monitor and be aware of it. Providing the best possible customer care and learning from your clients feedback is the best possible course of action to combat this problem.

Taking Advantage of a Business Websites

As you can see, the advantages of a business website far outweigh the disadvantages. The potential for business exposure, advertising and increased sales should be too good for any business to pass up.

Get your business online today with a business website design by The Company Warehouse!

Internet Shopping Still On The Rise


When carrying out a company formation or business registration to start your own business it is worth bearing in mind the potential sales offered by the World Wide Web.

Internet shopping is still on the rise. Even with the current state of the economy recent data released by the Office For National Statistics (Retail Sales June 2010) shows that the average weekly value for internet retail sales in June 2010 was £437.4million which makes up 7.9% of total retail sales in the UK.

Certainly not a figure to be sniffed at. Even if your business isn’t selling exclusively online it’s important not to neglect the internet market. In the modern age, more and more people carry out research online before committing to a purchase. So having a well designed website will help encourage customers to your store front or business if nothing else. Having none at all may well result in a number of potential customers looking elsewhere – possibly even going to your competitors.

Taking a slice of the internet pie

As your business grows, you may well realise the potential for online sales and wish to adopt an e-commerce website for your business. Already having a website in place will allow you to build on the already established foundations and create something more user-friendly and shopper orientated.

With a little bit of work, you might be able to take a slice of that internet pie and increase your turnover. It is worth bearing in mind that m-commerce is also on the rise. With more and more people shopping from their mobile phones. The internet shopping pie is only going to get bigger, so make sure you’ve got a fork!

Get started online today!

For everything you need to get your new business online, why not turn to the company formation agents you can count on? We have business web hosting (with 3 months free), low-cost domain registration and affordable website design to get you started. New and exciting services are on their way so be sure to keep your eyes on our website for more!

Company Formation Myths – A Professional Website Is Enough


Some people believe (or are led to believe) that a professionally designed website for their new limited company will be enough to bring traffic and customers to their door. The truth is of course slightly different. A well designed company website is merely the first step to getting traffic and potential customers to your business.

Modern search engines are becoming cleverer as time progresses. They will eventually find your new company website and make it available on their search site. Of course, that does not mean that you will be on the first page of the search engine results, merely because your business exists and you’ve actually gone to the trouble of having a website made. There is much more you can do (and should do) to help boost your search engine ranking and draw in the search traffic.

What Can I Do To Improve My Website?

There are a number of things you can do to improve your website and get your new limited company to the top of the search engine rankings or at least to help it get there.

Search Engine Submission

The first and probably most important of which is search engine submission – this gives the search engines a helping hand, pointing them in the right direction and allowing them to find your website. This does not in itself guarantee a first page listing, but it certainly helps the search engines to find you more quickly. A good search engine submission service (like ours) includes submission to DMOZ – a human-moderated web directory which is highly viewed by all the search engines. DMOZ can take quite a long time to get on but can also have some significant effects on a company’s search engine ranking.

Keyword Research

Taking the time do thoroughly research your industry and the search traffic you should be targeting will allow you to increase the number of visitors to your site. The best place to start is with keyword research. Keywords are simply the main search terms which are relevant to your business. Your limited company will probably have a handful of highly relevant keyword terms which are important to it. They will also be important to your competition. Knowing what they are will allow you to properly target your website (and its content) to make the most of niches in the search traffic. Thereby increasing your search engine ranking and improving your potential sales.

Fresh Content

A company website with content that never changes is not viewed as highly by Google as websites with regularly updated fresh content. Which is why news sites and blogs often have more traffic than standard websites and also why fresh content is so important. If you know what you are doing, you would be well-advised to produce new and fresh content for your website whenever you can.

There are other techniques and methods that you can use to boost the search engine traffic for your company website. As with any other aspect of your business, marketing and promoting it through various techniques will help improve the number of visitors.

A Helping Hand

Here at The Company Warehouse, we’re currently working on a number of Search Engine Optimisation Products designed to help new limited companies and small businesses get the most out of their website. Watch this space for more details.

Interesting Internet Statistics – Is Your Business Missing Out?

Most people know the importance of the internet in the modern world. Everyone who is anyone has a website, a blog or some sort of social networking presence nowadays. With the increase in popularity of smart-phones and the falling prices and rising speeds of broadband internet connections, more and more people are getting online.

The statistics make for some interesting reading, here is just a handful.

UK internet users now spend 64% more time using search engines (31 million hours per month in April 2010) than they did 3 years ago.

UKOM, May 2010

In April 2010, UK internet users spent 884 million minutes online. This is a 65% increase versus the same time three years ago

UKOM, April 2010

The most popular online activities for female internet users aged between 16-74 after sending and receiving emails are:

- Online Shopping (75%)

- Travel (70%)

- Online Banking (52%)

Eurostat as cited by eMarketer, January 2010

At the end of September 2009, the number of internet users globally reached 1.7 billion (Over 25% of the world’s population). This compares to 361 million users in 2000 – growth of 380%

Internetworldstats.com, September 2009

78% of UK internet users go online to seek information about goods and services

Office For National Statistics cited by eMarketer, August 2009

An equivalent of £73 for every consumer in the UK is spent online

IMRG, June 2010

It is plain to see that a large number of people are getting online for various reasons and more of those reasons are commerce related. Whether simply searching for information or actually shopping online UK based web-surfers are certainly getting stuck into the World Wide Web. These facts and figures are just the tip of the electronic iceberg but should heed a warning to all new businesses and limited companies of the importance of some sort of online presence. Whether you intend to sell goods or services online or merely wish to advertise your business with an information based website, it is important to have some sort of web-based presence.

Simple brick and mortar stores and other businesses that might have nothing to do with the internet may well be missing out on potential customers by failing to have a simple website about their company. The competition may well have a website and those internet users who are “information gathers” and like to do their research before they buy may well end up on the competitors doorstep.

For a professional, affordable website designed specifically for your new business or limited company visit TheCompanyWarehouse.co.uk.


Data taken from:

UK Business Going Mobile – M-Commerce

m-commerceAccording to current research, the consumer market for so called “M-Commerce” is on the rise. More and more people are shopping online using their mobile phones. Online auction giant eBay has apparently had around £123million worth of goods sold through their site via mobile phones in the last year alone.

With the rise in the number of smart phones and available apps (applications) being created for them this phenomenon is less surprising. More often than not online e-commerce websites have a “mobile” friendly version of their site which automatically detects when a user is viewing via a mobile phone and switches to a more compatible version suitable for their browser. Websites that are not designed as mobile friendly are likely to be left behind or at least suffer from loss of potential sales.

A handful of interesting eBay related m-commerce facts:

  • More than 10 million people globally use their iPhones to shop using eBay;
  • eBay has custom applications for a broad range of mobile platforms: iPhone, iPad, Android, Blackberry and WAP for any web-enable phone;
  • Smart phone adoption in UK rose 70 per cent to 11.2m users during 2009, making the UK the leading European market for Smartphone users.


Remember with The Company Warehouse you can have an affordable website designed for your company and take advantage of our FREE Blackberry smartphone offer to get the best of both worlds!