Marketing Archive

  • UK internet usage and business

    How the internet is changing customer behaviour

    Often when people talk about start-up businesses what they really mean are new technology companies. Or, more specifically, a venture capitalist funding website or app based out of Tech City or Silicon Valley. While these kind of new businesses attract a lot of media attention...

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  • Does your marketing strategy include experiential interactions

    Experiential Marketing for Startups

    In the simplest terms, experiential marketing is a strategy which allows your customers the opportunity to experience your product or service before they purchase it. According to the Experiential Marketing Forum “It’s the difference between telling people about the features of a product or service,...

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  • Online promotion for physical stores

    Easy Ways to Promote Offline Shops Online

    As news of the latest big high street name to go bust rolls in the finger of blame is often pointed towards the internet. Online shopping is blamed for undercutting physical stores on price while new technology such as digital downloads and ebooks removes the...

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  • Networking for small businesses

    Where do Small Businesses get their Sales Leads?

    We took a look at the Success in Challenging Times: Key Lessons for UK SMEs report from the University of Surrey a couple of days ago. We have already written a blog post on its findings about how start-ups and small businesses finance themselves. But...

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  • Social Media Logos

    Social Networking for Business: Beyond Facebook

    Social Media has been one of the highest growth areas for marketing in the last few years. It is particularly attractive to start-ups and small businesses because it has virtually no start-up costs and enables you to reach a global audience. Social Media can be...

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  • Social Media for Businesses

    Book Review – Likeable Social Media by Dave Kerpen

    The book’s full title, Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks), is pretty self explanatory. This is a book about promoting your business using social media tools. The author, Dave...

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  • Boosting Sales through Connected Marketing

    Should you let customers make business decisions for you?

    You can’t just ask customers what they want and then try to give that to them. That bit of advice comes from Steve Jobs, one of the most successful makers of consumer products ever. Often it gets shorted down to simply “customers don’t know what...

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  • Small Business Marketing Book Review

    Book Review – The Ultimate Small Business Marketing Book by Dee Blick

    All too often businesses launch a website or have a bit of fanfare about a shop opening and then sit back and wait for the customers to roll in. When the customers don’t arrive they start doing mail shots and placing adverts in newspapers. Often...

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  • Slogans, Mission Statements, Strap Lines and Tag Lines

    Do you need a Strap Line, Slogan, Tagline or Mission Statement?

    If you want to establish a strong brand for a new company experts recommend that you can do two things. First you need a clear idea of who your customers are and what products or services you provide. Secondly you need to be able to...

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  • Customer Testimonial

    I have just started up my own company ... I have had many queries, you answered all my questions, whilst being really helpful and professional.

    Richard


    We are happy with all business we have conducted with you and are quite happy to recommend you on what you have done and assistance you given us up to date.

    Stephen


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