branding Archive
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How to Register a Domain Name
Posted on August 1, 2012 | No CommentsSecuring your company’s domain name is now nearly as important as securing your company name. Your domain name will be your company’s name online. It will be your website address & form half of your email address. It will feature alongside your company name on... -
What is Branding?
Posted on July 31, 2012 | No CommentsMany new businesses begin with a great idea. Once they have’ the idea’ most start-up founders go through what, these days, count as the basic marketing steps. They get a domain name, buy a website and hire a designer to create a logo. This is... -
Book Review – Likeable Social Media by Dave Kerpen
Posted on July 2, 2012 | 1 CommentThe book’s full title, Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks), is pretty self explanatory. This is a book about promoting your business using social media tools. The author, Dave... -
Do you need a Strap Line, Slogan, Tagline or Mission Statement?
Posted on June 22, 2012 | 1 CommentIf you want to establish a strong brand for a new company experts recommend that you can do two things. First you need a clear idea of who your customers are and what products or services you provide. Secondly you need to be able to...
