Category Archives: Marketing

Top 5 New Domain Names

The new global TLDs have been out for a few months now and we are starting to get a sense of which ones are proving popular. Last year ICANN, who are the international body responsible for domain names, started approving a whole new range of Top Level Domains (TLDs). This meant that in addition to […]

2015’s Latest Social Media Trends for Startups

Social media is one of the cheapest and most effective ways for new startup businesses to promote themselves. There are now dozens of different social media networks and tools and very few businesses will be able to use all of them effectively. So it is important for startups and small businesses to pick and choose […]

How to Avoid the 3 Most Common Digital Marketing Mistakes

For any new business, the desire to start trading and begin the process of establishing yourself in your chosen marketplace is absolute. Getting the message about your products or services out there is vital, and with so many digital channels available today there has never been a bigger opportunity to reach potential customers. But this […]

How To Write Quality Metadata

Often woefully neglected, the metadata is arguably the most important piece of information for any website page. A quick look at what a customer sees when they search for a product and service on the Internet explains why. The search engine results page (SERP) presents them with a list of clickable titles for an array […]