Marketing Archive
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Experiential Marketing for Startups
Posted on April 9, 2013 | No CommentsIn the simplest terms, experiential marketing is a strategy which allows your customers the opportunity to experience your product or service before they purchase it. According to the Experiential Marketing Forum “It’s the difference between telling people about the features of a product or service,... -
Small Business Websites: Why you need to be online
Posted on March 7, 2013 | No CommentsWord of mouth is just not enough anymore. To ensure consumers knock at your door, and not your competitor’s, they need to be able to find your business easily. Gone are days when you know all of your neighbours, know what industries they work in,... -
Free SEO Resources for Start-ups
Posted on January 15, 2013 | 3 CommentsHaving a well designed website which is easy to find is increasingly important for new businesses. If your business is not easy to find online then it will make the job of attracting paying customers much, much harder. While there are lots of businesses out... -
Easy Ways to Promote Offline Shops Online
Posted on January 15, 2013 | No CommentsAs news of the latest big high street name to go bust rolls in the finger of blame is often pointed towards the internet. Online shopping is blamed for undercutting physical stores on price while new technology such as digital downloads and ebooks removes the... -
Intellectual Property: Protecting your Website Content
Posted on December 20, 2012 | No CommentsGoogle regularly update their search algorithms and ranking strategies to try and weed out spam and identify high quality sites. Starting in early 2011 with their Panda update and rolling through 2012 with Penguin one of Google’s big targets has been duplicate content. There has... -
How Healthy is your Company’s Intellectual Property?
Posted on December 5, 2012 | No CommentsIntellectual property is often an area which small businesses overlook, either because they think it is not relevant to them, or because it is surrounded in complex rules. The Intellectual Property Office (IPO) have been making a lot of effort recently to educate small businesses... -
The Start-up Britain Bus Tour
Posted on November 1, 2012 | No CommentsStart-up Britain have been going from strength to strength this year. Their online marketplace is now full of offers and they have been running a shop in Kingston-on-Thames featuring a range of start-ups. They have also been heavily involved in promoting Start-up Loans through their... -
Where do Small Businesses get their Sales Leads?
Posted on October 18, 2012 | 2 CommentsWe took a look at the Success in Challenging Times: Key Lessons for UK SMEs report from the University of Surrey a couple of days ago. We have already written a blog post on its findings about how start-ups and small businesses finance themselves. But... -
Social Networking for Business: Beyond Facebook
Posted on September 6, 2012 | 1 CommentSocial Media has been one of the highest growth areas for marketing in the last few years. It is particularly attractive to start-ups and small businesses because it has virtually no start-up costs and enables you to reach a global audience. Social Media can be... -
“Social Enterprise”: A case study in trademark law
Posted on August 13, 2012 | No CommentsSocial Enterprise UK are an umbrella group set up to promote businesses with a community purpose. They define social enterprise as: A business driven by social and/or environmental purpose. They are trading organisations (their main income streams are revenues for goods and services provided, not...
