Marketing Archive

  • Facebook for Business Page

    Is it time to ditch your Facebook Business Page?

    Until a couple of weeks ago most marketing, social media and search engine experts would have told you that your business had to have a Facebook Page. It was considered an essential part of any social media or search engine optimisation campaign. In the last...

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  • How Map Listing show in Google Search

    How the New Google Places can Boost Your Business

    When you search for local businesses on Google you will often get maps as part of the results page. Often, as in the example below, this can take up most of the first page of results. In the past small businesses could add themselves onto...

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  • omnichannel mobile phone usage

    Is your business prepared for omnichannel consumers?

    Omnichannel is the latest buzzword surrounding the retail industry. It is used to reflect the fact that consumers no longer restrict their spending to shops. Nor are they just shopping online. Increasingly consumers in the UK are using a combination of online shopping at home,...

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  • Starting a business from home

    5 easy ways to make your small business look bigger

    Many new businesses start from the kitchen table or the coffee shop. However you may not want everyone to know this when you are trying to get key suppliers on board or go after your first big contract. There are lots of ways that you...

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  • UK internet usage and business

    How the internet is changing customer behaviour

    Often when people talk about start-up businesses what they really mean are new technology companies. Or, more specifically, a venture capitalist funding website or app based out of Tech City or Silicon Valley. While these kind of new businesses attract a lot of media attention...

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  • Does your marketing strategy include experiential interactions

    Experiential Marketing for Startups

    In the simplest terms, experiential marketing is a strategy which allows your customers the opportunity to experience your product or service before they purchase it. According to the Experiential Marketing Forum “It’s the difference between telling people about the features of a product or service,...

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  • Small business websites

    Small Business Websites: Why you need to be online

    Word of mouth is just not enough anymore. To ensure consumers knock at your door, and not your competitor’s, they need to be able to find your business easily. Gone are days when you know all of your neighbours, know what industries they work in,...

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  • Free SEO for Startups

    Free SEO Resources for Start-ups

    Having a well designed website which is easy to find is increasingly important for new businesses. If your business is not easy to find online then it will make the job of attracting paying customers much, much harder. While there are lots of businesses out...

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  • Online promotion for physical stores

    Easy Ways to Promote Offline Shops Online

    As news of the latest big high street name to go bust rolls in the finger of blame is often pointed towards the internet. Online shopping is blamed for undercutting physical stores on price while new technology such as digital downloads and ebooks removes the...

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  • Copyright protection for website content

    Intellectual Property: Protecting your Website Content

    Google regularly update their search algorithms and ranking strategies to try and weed out spam and identify high quality sites. Starting in early 2011 with their Panda update and rolling through 2012 with Penguin one of Google’s big targets has been duplicate content. There has...

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  • Customer Testimonial

    I have just started up my own company ... I have had many queries, you answered all my questions, whilst being really helpful and professional.

    Richard


    We are happy with all business we have conducted with you and are quite happy to recommend you on what you have done and assistance you given us up to date.

    Stephen


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