Marketing Archive

  • What Is SEO And Why Is It Important?

    What Is SEO And Why Is It Important?

    SEO, or Search Engine Optimisation to give it its full name, is the process that all online businesses need to implement in order to ensure that their websites rank as high as possible on the organic search engine results pages (SERPs) of Google and other...

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  • Small Business Marketing

    Running an ethical direct marketing campaign

    Most new businesses, and established businesses, need to establish a regular pipeline of new client enquiries. Websites and social media are excellent ways to let clients find you but often this only helps if they need they know your service in the first place. People...

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  • business email address

    Free Business Email

    One of the first things most new businesses want to do is get a professional email address up and running. Emailing new clients or customers from your yahoo or hotmail address never looks very professional. Having personalised email on your business’s domain name looks much...

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  • Facebook for Business Page

    Is it time to ditch your Facebook Business Page?

    Until a couple of weeks ago most marketing, social media and search engine experts would have told you that your business had to have a Facebook Page. It was considered an essential part of any social media or search engine optimisation campaign. In the last...

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  • How Map Listing show in Google Search

    How the New Google Places can Boost Your Business

    When you search for local businesses on Google you will often get maps as part of the results page. Often, as in the example below, this can take up most of the first page of results. In the past small businesses could add themselves onto...

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  • omnichannel mobile phone usage

    Is your business prepared for omnichannel consumers?

    Omnichannel is the latest buzzword surrounding the retail industry. It is used to reflect the fact that consumers no longer restrict their spending to shops. Nor are they just shopping online. Increasingly consumers in the UK are using a combination of online shopping at home,...

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  • Starting a business from home

    5 easy ways to make your small business look bigger

    Many new businesses start from the kitchen table or the coffee shop. However you may not want everyone to know this when you are trying to get key suppliers on board or go after your first big contract. There are lots of ways that you...

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  • UK internet usage and business

    How the internet is changing customer behaviour

    Often when people talk about start-up businesses what they really mean are new technology companies. Or, more specifically, a venture capitalist funding website or app based out of Tech City or Silicon Valley. While these kind of new businesses attract a lot of media attention...

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  • Does your marketing strategy include experiential interactions

    Experiential Marketing for Startups

    In the simplest terms, experiential marketing is a strategy which allows your customers the opportunity to experience your product or service before they purchase it. According to the Experiential Marketing Forum “It’s the difference between telling people about the features of a product or service,...

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  • Small business websites

    Small Business Websites: Why you need to be online

    Word of mouth is just not enough anymore. To ensure consumers knock at your door, and not your competitor’s, they need to be able to find your business easily. Gone are days when you know all of your neighbours, know what industries they work in,...

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  • Customer Testimonial

    I have just started up my own company ... I have had many queries, you answered all my questions, whilst being really helpful and professional.

    Richard


    We are happy with all business we have conducted with you and are quite happy to recommend you on what you have done and assistance you given us up to date.

    Stephen


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