Corporate Branding Archive
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High-Profile Business Re-Branding Examples & Things To Consider
Posted on August 25, 2010 | No CommentsI’m a currently working on an article on a number of famous companies who have changed their name for one reason or another over the years. While investigating I also found a number of interesting instances where high-profile businesses have been forced to re-brand and... -
Company Formation Myths – People Care About Your Business
Posted on August 6, 2010 | No CommentsAnother common myth held by new business owners and entrepreneurs is the mistaken belief that people care about their business. The truth is people don’t – at least not at first. Small businesses are insignificant and unimportant until they either do something interesting or start... -
Stake Your Business Claim On The Internet Or Someone Else Will
Posted on August 6, 2010 | 1 CommentIf you don’t stake your business claim on the internet, you risk this happening to you (among other things). BP has been subject to a lot of abuse lately over their mishaps in the Gulf of Mexico. One of the more recent critical commentaries has... -
Top 50 British Brands Of 2010
Posted on August 6, 2010 | 1 CommentBrand Finance have just recently released their data for the Top 50 British Brands of 2010. The data makes for interesting reading, with Vodafone now taking the top spot, knocking HSBC down into second place. It is certainly interesting to see the way the various... -
Google and Toyota – Brand Success and Failure
Posted on February 18, 2010 | No CommentsThere is talk in the news today of the success of Google’s brand; knocking Coca-Cola off the number 2 spot on the world’s most powerful brands list and nipping at the heels of American superstore giant Walmart. In the meantime, with recent events surrounding Japanese... -
Company Branding – Getting The Recognition
Posted on January 25, 2010 | No CommentsYour company brand can be the most important part of your business enterprise. Customers place a significance on your company brand that can, at certain levels, amount to loyalty and emotional attachment. Building your brand is much more than just establishing a quality company logo...
