If you are starting a business or your company is starting to grow and you’re building an online presence you need to consider suitable webhosting. After all, having a business website involves more than just building a site. You need a suitable domain name and appropriate webhosting.
There are a number of reasons why you NEED good quality webhosting for your business, whatever your intentions on the World Wide Web.
1. Uptime & Reliability
A business website needs to be online for at least 99% of the time. If your webhosting is unreliable and crashes causing your website to be down this will clearly have a negative impact on your business. Clients and potential customers need to be able to find you on the web, as do the search engines. Any downtime can negatively affect your search engine ranking which could seriously affect sales. Therefore good quality, reliable webhosting is very important.
2. Speed
Good hosting has a fast stable connection. Helping your website to load quickly. This is important for customers and search engines. Slow loading websites will put customers off and they could also cause your search engine ranking to drop. Good quality webhosting and a well designed website will ensure smooth and swift running.
3. Security
Secure servers make your website less likely to be attacked by hackers and spammers. Unsecure websites are often subjected to various attacks including the use of malicious code which will cause them to install viruses and Trojans onto customers PCs. Such websites are quickly blacklisted by Google and the other search engines. This means they will not only drop from the search engines, but also be subject to warnings and alerts putting people off their use. Even when the business website is entirely innocent.
4. Storage Space
Good hosting means enough space for your business needs. The ability to upload images, videos, audio, databases and much more to your website is important for every business. Bigger e-commerce sites will naturally require more space, but even growing businesses will find the need for plenty of web space on their business hosting package.
5. Anti-Spam/Anti-Virus Protection
Every business website needs protection. Good quality webhosting should offer solid protection from viruses, trojans and other digital dangers.
6. Company E-mail
If you’re running a company or small business with any sort of online presence you will need a professional e-mail address. Using your personal hotmail, gmail or yahoo e-mail account does not present a good business image. Most businesses adopt a consistent approach to their business e-mail accounts. For example having sales@yourcompany.com, support@yourcompany.com or info@yourcompany.com. As the business grows and you employ more people, you might find the need for more and more e-mail accounts, one for each of your staff and specific e-mail accounts for departments within the company. Good quality webhosting will provide you with the ability to have a multitude of easy to manage business e-mail addresses.
7. User Friendly Control Panel
Paying for your own business webhosting, you’d expect full control. Good quality hosting should have a user friendly control panel which allows you to manage elements of your hosting without the need for too much technical knowledge or understanding of technical jargon. Control of your business e-mail address, access to website stats, ability to upload and manage files and more should make up the tools available with any hosting package.
8. Automated Backup
What happens if things go wrong and your website is lost? Sales will plummet and you’ll have the expense and hassle of re-building your website. Just like using a PC, you need to regularly backup your website to keep it secure and safe for the future. Automated backup should be available to protect your business without hassle and fuss.
9. Subdomains
One thing recommended by the search engine optimisation experts out there is the use of subdomains. You might want to setup a blog, forum, knowledgebase, support centre or other element to your website which you want to be able to separate from the main site without using a completely different domain name. In the same way that this blog is setup, a subdomain forms part of the original web-address. http://blog.thecompanywarehouse.co.uk takes you to our blog, but still shows both the user and the search engines that the blog is part of The Company Warehouse website. Subdomains allow for fresh content and improved search engine listings, enhancing the overall visits to your website and thus potential sales. Good business webhosting will include the ability to add one or more subdomains to your website.
10. Peace of Mind
The most important thing you need from your webhosting is peace of mind. Knowing that you’re in control and your business website is safe and running as it should. That’s why our business webhosting packages include all this and much more!
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