Yesterday, Google announced the full implementation of their new web indexing system called Caffeine. Due to the ever changing nature of the World Wide Web, the search engine giant has had to make some changes to its system and the way it works in order provide a better experience for the end-user.
The essence of the new system is simple. It allows people to get access to the lastest new content on the web more quickly. With news, blogs, Twitter updates and more now being indexed quickly, this shows the value of fresh content and up-to-date information.
Google have always emphasised the importance of fresh content for search engine ranking. These changes only put more weight to the concept. If you run a company or any sort of enterprise with a web-based presence, it’s essential to keep a regular flow of new content on your blog, website and other online sites. This will not only attract the attention of the search engines, but your potential customers.
For more information on the Google updates take a look at these articles: